From brand awareness to prescriber conversion, HCP communications demands the ability to understand scientific data and communicate it with strategically sound messaging.
From unbranded to branded patient-focused communications, copywriting for consumer campaigns requires a unique balance of understanding the audience's needs and communicating, often difficult messages, in ways they can understand.
Payer, managed markets, and access communications require a nuance of understanding the implications of specific programs and the access challenges facing these brands in order to communicate the solutions to the appropriate audience.
A unique audience, Community Liaisons are distinguished from the consumer audience by their roles with an healthcare related organization or activity. Reaching them requires understanding their needs and challenges to advocate and address the needs of the community they serve.
Experience includes pharmaceuticals, biologics, biosimilars, biotechnology, and medical device brands.
• Allergy: Clarinex
• Antibiotic: Levaquin
• Anticholinergic: Pre-launch brand
• Antiinflammatory: Pre-launch brand
• Asthma: Dupixent
• Atopic Dermatitis: Dupixent
• Bipolar, Major Depressive and Schizophrenia Disorders:
Abilify, Pristiq, Seroquel XR, Viibryd
• Breast Cancer: Tykerb
• Breast Implants: Natrelle
• Cancer Detection Medical Device: Galleri
• Chronic Pulmonary Obstructive Disease: Tudorza
• Chronic Thromboembolic Pulmonary Hypertension: Adempas
• Community-acquired bacterial pneumonia: Teflaro
• Cosmetic: Juvederm, Surgiderm, Latisse, Natrelle
• Diphtheria and tetanus toxoids and acellular pertussis: Infanrix
• Diphtheria and tetanus toxoids and acellular pertussis adsorbed and inactivated poliovirus: Kinrix
• Diabetes: Avandia, Onglyza, Kombiglyze
• Epilepsy: Vimpat
• Erectile dysfunction: Levitra
• Eczema: Desonate
• GERD: Aciphex
• Gout: Uloric
• Heart attack and stroke prevention: Plavix
• Hemophilia A: Kogenate
• Hepatitis A: Havrix
• Hepatitis A and B: Ambirix, Twinrix
• Herpes: Valtrex
• High blood pressure: Bystolic
• HIV: Atripla, pharmaceutical franchise with 11 brands
• H. pylori infection: BreathTek UBT
• Human rotavirus: Rotarix
• Hyponatremia: Samsca
• IBS: Zelnorm
• Infant gas: Mylicon
• Influenza: Fluarix
• Lung cancer: Opdivo
• Metabolic disorders: 2 brands, prelaunch
• Migraine: Imitrex, Treximet
• Multiple sclerosis: Extavia, Betaseron, Aubagio, Lemtrada
• Nasal Polyps: Dupixent
• Ocular: Optive, OptivePlus*
• Opioid dependence: Suboxone
• Opioid-induced constipation: Relistor
• Pain relief: Tylenol, Amrix
• Peryonie’s disease: Xiaflex
• Polycystic kidney disease: Pre-launch brand
• Postmenopausal bone density: Prolia
• Psoriasis: Cosentyx,
• Rheumatoid Arthritis: Humira, Kevzara, Rinvoq
• Regenerative tissue: Alloderm
• Rosacea: Finacea
• RSV disease: Synagis*
• Skin adhesive: Dermabond
• Skin cancer: Opdivo
• Transplant anti-rejection: Nulogix
• Weight loss surgery devices: Lapband, Orbera
• Unintended pregnancies: Bayer
• Vaccines: Boostrix, Fluarix, Pediarix, Roarix, Twinrix
* Award-winning campaign
Below are highlights from my portfolio. For a more detailed review, contact me via the button below.
Developed value proposition decks to capture a brand's promise of value--summarizing how the benefit of the company’s product or service will be delivered, experienced, and obtained; what makes the company’s product or service attractive, why a customer should purchase it, and how the value of the product or service is differentiated from competitors.
Developed insight decks and recommended strategies for brand clients based on event, field, and social listening research.
Worked with agency and client teams to determine the types of communications vehicles that will be strategically effective and implemented in upcoming campaigns.
Researched, evaluated, and developed content strategy plans to guide the creation, delivery, governance, and lifecycle of useable content.
Managed the development of key messages documents for consumer, healthcare professional audiences to align to framework strategy, support content strategy, and develop a consistent voice and message.
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